Tech: BlackBerry Z10 – A Come Back?

After over a year of delays, today is finally the day for the unveiling of the new Blackberry Z10, a departure from previous Blackberry design in that it actually looks cool and has impressive functionality. It seems like it wasn’t that long ago when Blackberry dominated the market and there was no shortage of loyal users -including myself. Sadly, with less than 7% of smartphone market share, Blackberry is in need of a revival and this may be it.

After many of my friends started to upgrade to sleeker phones, I was one of the last Blackberry users still holding on. What I lacked in network reliability (remember the multiple blackout outages?), I gained in being a member of the fraternity of Blackberry loyalists. I reluctantly gave up on my Blackberry Bold last May, but before that, seeing someone else with a Blackberry would warrant nothing short of a similar reaction as when you unexpectedly spot someone wearing the same hat as you – THE SAME HAT!

There is a lot at stake and the future of Research In Motion (RIM)/Blackberry is riding on the success of the Blackberry Z10. It will be interesting to see if this will be the “Eye of the Tiger” comeback that the company needs or will Blackberry become another casualty of the tech revolution. Either way, I’m happy to see RIM give it one final shot and who knows, comeback stories are possible – like the San Franciso 49ers making it into the Superbowl this year.

-BM

*Intro image from Ubergizmo.com // Images from today’s press conference via Techcruch.com

2 comments

  • LL said it best, “Don’t call it a comeback, I’ve been here for years!”

    RIM should be considered the grandfather of the smartphone. For years RIM dominated the corporate market as other companies — such as Palm, HP, and Microsoft — struggled to replicate the features of the BlackBerry platform. Features that were ahead of their time, some so ahead of their time that they have only been replicated by today’s leader Apple in the past couple years. Just because they have been quiet, doesn’t mean they are dead. Hopefully, the release of the BlackBerry 10 will help remind people of the innovation that has come from this great technology company.

  • Agreed. People can poo-poo or make fun of the Blackberry all they want, but it innovated most of the features everyone takes for granted or acts like Apple did first. Hell, Apple’s doing a lot of stuff now that Android (which I own) came out with first and acting like it’s all new!

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